Customer Case Studies – An Underused Marketing Tactic

Customer Case Studies – An Underused Marketing Tactic

You have probably seen countless testimonials, claiming how Company A helped Company B and they now have more customers, increased profits, etc. Testimonials can be a great way to build trust with potential customers, but they are often generic, untargeted and, worse still, anonymous. Prospective buyers want to see how a product or service will work for them and their situation. This is where customer case studies come in…